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Yos Riady

Founder and software engineer

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Top 7
33+ AI Prompts for DeFi Marketers (And How to Write Your Own)

33+ AI Prompts for DeFi Marketers (And How to Write Your Own)

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22 min read

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Agentic Analytics for DeFi & Crypto Growth Teams with Formo's Ask AI

Agentic Analytics for DeFi & Crypto Growth Teams with Formo's Ask AI

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8 min read
How to Build Personalization into Crypto and DeFi Apps with Formo Profiles API

How to Build Personalization into Crypto and DeFi Apps with Formo Profiles API

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8 min read
Common DeFi Marketing Mistakes That Waste Budget (And How to Avoid Them)

Common DeFi Marketing Mistakes That Waste Budget (And How to Avoid Them)

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5 min read
DeFi Marketing Playbooks by Stage: Pre-Launch, Launch, and Post-Launch Growth

DeFi Marketing Playbooks by Stage: Pre-Launch, Launch, and Post-Launch Growth

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6 min read
DeFi Marketing Analytics: How to Measure Growth Beyond Traffic

DeFi Marketing Analytics: How to Measure Growth Beyond Traffic

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6 min read
DeFi User Acquisition Channels That Actually Work (And Which Don’t)

DeFi User Acquisition Channels That Actually Work (And Which Don’t)

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6 min read
Data Activation Best Practices for DeFi Teams

Data Activation Best Practices for DeFi Teams

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10 min read
Complete Guide to Customer 360 for Crypto Apps

Complete Guide to Customer 360 for Crypto Apps

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8 min read
Ethereum Fusaka Upgrade: What You Need to Know

Ethereum Fusaka Upgrade: What You Need to Know

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5 min read
How to Define Your Ideal Customer Profile (ICP) in DeFi

How to Define Your Ideal Customer Profile (ICP) in DeFi

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5 min read
A Founder's Guide to Crypto Marketing Strategy

A Founder's Guide to Crypto Marketing Strategy

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6 min read
Complete Guide to Stablechains: The Future of Payments

Complete Guide to Stablechains: The Future of Payments

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5 min read
How to Visualize and Understand the Crypto User Journey

How to Visualize and Understand the Crypto User Journey

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8 min read
How to Build Crypto Products People Want

How to Build Crypto Products People Want

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6 min read
Prediction Markets: Everything You Need to Know

Prediction Markets: Everything You Need to Know

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4 min read
How to Discover What DeFi Apps Your Users Actually Use

How to Discover What DeFi Apps Your Users Actually Use

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7 min read
User Lifecycle Analysis for Web3 and Decentralized Finance (DeFi) Apps

User Lifecycle Analysis for Web3 and Decentralized Finance (DeFi) Apps

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11 min read
Web3 Marketing Funnel Playbook: Proven Strategies From Awareness to Retention

Web3 Marketing Funnel Playbook: Proven Strategies From Awareness to Retention

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16 min read
Web3 Marketing Intelligence: A Guide to Measuring Onchain Growth

Web3 Marketing Intelligence: A Guide to Measuring Onchain Growth

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9 min read
Web3 Audience Insights: User Analytics and Segmentation for Crypto

Web3 Audience Insights: User Analytics and Segmentation for Crypto

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17 min read
Web3 Growth Metrics, Tactics, and Tools

Web3 Growth Metrics, Tactics, and Tools

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14 min read
Web3 Attribution Explained: The Onchain Growth Guide for Web3 Marketing Teams

Web3 Attribution Explained: The Onchain Growth Guide for Web3 Marketing Teams

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12 min read
Top Web3 Product Analytics Tools for Crypto Teams

Top Web3 Product Analytics Tools for Crypto Teams

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6 min read
How to Acquire Users in Web3: A Founder's Guide

How to Acquire Users in Web3: A Founder's Guide

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5 min read
Complete Guide to Unified Data Platforms for DeFi in 2025

Complete Guide to Unified Data Platforms for DeFi in 2025

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8 min read
Web3 vs Web2 Marketing: Your Guide to Maximize Growth in Web3

Web3 vs Web2 Marketing: Your Guide to Maximize Growth in Web3

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9 min read
Why Onchain Data Is the New Growth Engine for Crypto Teams

Why Onchain Data Is the New Growth Engine for Crypto Teams

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4 min read
Wallet Labeling and User Segmentation: The Web3 Growth Playbook

Wallet Labeling and User Segmentation: The Web3 Growth Playbook

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10 min read
How to Design High-Impact Web3 Airdrop Campaigns

How to Design High-Impact Web3 Airdrop Campaigns

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7 min read
How to Set Up Your Web3 Analytics Infrastructure: Metrics, Tools, and Best Practices

How to Set Up Your Web3 Analytics Infrastructure: Metrics, Tools, and Best Practices

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8 min read
How to Find Crypto Power Users

How to Find Crypto Power Users

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6 min read
How to Track Content and Media Performance in Web3

How to Track Content and Media Performance in Web3

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6 min read
How to Build A Web3 Go-To-Market (GTM) Strategy

How to Build A Web3 Go-To-Market (GTM) Strategy

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7 min read
A Crypto PMs Guide to Track Acquisition, Conversion, and Retention

A Crypto PMs Guide to Track Acquisition, Conversion, and Retention

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5 min read
The Ultimate Web3 Marketing Metrics Dashboard for Growth Teams

The Ultimate Web3 Marketing Metrics Dashboard for Growth Teams

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8 min read
How to Identify Your Top Crypto Growth Channels with Web3 Marketing Analytics

How to Identify Your Top Crypto Growth Channels with Web3 Marketing Analytics

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4 min read
Top Web3 Analytics Tools for Onchain and DeFi Apps

Top Web3 Analytics Tools for Onchain and DeFi Apps

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6 min read
Web3 Audience Insights: Unlock Growth Onchain with Wallet Intelligence

Web3 Audience Insights: Unlock Growth Onchain with Wallet Intelligence

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9 min read
Mastering Web3 Audiences: Proven Strategies, Tools, and Frameworks to Understand and Engage

Mastering Web3 Audiences: Proven Strategies, Tools, and Frameworks to Understand and Engage

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8 min read
The Web3 Marketing Stack: Best Web3 Marketing Analytics and Growth Tools

The Web3 Marketing Stack: Best Web3 Marketing Analytics and Growth Tools

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7 min read
Audience Insights, Wallet Labels, and proven frameworks to know your users better

Audience Insights, Wallet Labels, and proven frameworks to know your users better

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2 min read
How to Overcome Data Silos with Unified Web3 CDP Solutions

How to Overcome Data Silos with Unified Web3 CDP Solutions

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7 min read
What is Web3 Marketing Analytics? A Complete Guide for Onchain Growth Teams

What is Web3 Marketing Analytics? A Complete Guide for Onchain Growth Teams

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9 min read
Web3 Funnel Analysis: Improve User Activation & Retention

Web3 Funnel Analysis: Improve User Activation & Retention

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12 min read
Step-by-Step Guide to Wallet Intelligence

Step-by-Step Guide to Wallet Intelligence

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12 min read
Onchain Web Analytics Explained: Tracking Users and Growth in Web3

Onchain Web Analytics Explained: Tracking Users and Growth in Web3

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10 min read
How to Build Effective Onchain Audience Targeting

How to Build Effective Onchain Audience Targeting

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7 min read
Web3 Event Analytics: The Complete Guide to Analytics & Attribution for Web3

Web3 Event Analytics: The Complete Guide to Analytics & Attribution for Web3

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33 min read
Crypto Marketing Tactics, Metrics, and Tools

Crypto Marketing Tactics, Metrics, and Tools

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6 min read
What Is Product-Market Fit? 12 Metrics to Measure It

What Is Product-Market Fit? 12 Metrics to Measure It

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10 min read
What Is Consumer Crypto? Are Dapps the Future for Consumers?

What Is Consumer Crypto? Are Dapps the Future for Consumers?

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6 min read
What Is Churn Rate? How to Calculate Churn Rate and Create Effective Churn Surveys

What Is Churn Rate? How to Calculate Churn Rate and Create Effective Churn Surveys

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7 min read
Dapp Analytics Explained: Key Metrics, Benefits, and Strategies for Web3 Growth

Dapp Analytics Explained: Key Metrics, Benefits, and Strategies for Web3 Growth

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9 min read
Web3 Product Management: The Complete Guide for PMs

Web3 Product Management: The Complete Guide for PMs

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5 min read
Web3 Product Management: The Complete Guide for Onchain Teams

Web3 Product Management: The Complete Guide for Onchain Teams

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6 min read
Web3 Product Marketing: Your Complete Guide to Onchain Growth

Web3 Product Marketing: Your Complete Guide to Onchain Growth

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10 min read
How to Monetize a Web3 Product in 2026 (4 Proven Models + Key Onchain Metrics to Track)

How to Monetize a Web3 Product in 2026 (4 Proven Models + Key Onchain Metrics to Track)

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5 min read
Web3 Product Growth: How Product Managers Drive Onchain Growth (5 Key Strategies + Metrics)

Web3 Product Growth: How Product Managers Drive Onchain Growth (5 Key Strategies + Metrics)

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4 min read
Mastering Web3 Product Growth Metrics: Onchain Growth Metrics That Matter

Mastering Web3 Product Growth Metrics: Onchain Growth Metrics That Matter

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9 min read
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