Forem

# branding

The strategy and design of cohesive brand identities

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The Invisible Brand Paradox: How Companies With Great Products Disappear in AI Search

The Invisible Brand Paradox: How Companies With Great Products Disappear in AI Search

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7 min read
They Built for 18 Months Then Discovered Their Brand Name Was Already Taken
Cover image for They Built for 18 Months Then Discovered Their Brand Name Was Already Taken

They Built for 18 Months Then Discovered Their Brand Name Was Already Taken

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5 min read
How to Check if a Brand Name is Available (The Complete Guide)
Cover image for How to Check if a Brand Name is Available (The Complete Guide)

How to Check if a Brand Name is Available (The Complete Guide)

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5 min read
Your Favicon Is Killing Your Brand (And How to Fix It in 60 Seconds)

Your Favicon Is Killing Your Brand (And How to Fix It in 60 Seconds)

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5 min read
I built a Claude Code plugin for brand building in a weekend. Here's what I shipped and what I learned.
Cover image for I built a Claude Code plugin for brand building in a weekend. Here's what I shipped and what I learned.

I built a Claude Code plugin for brand building in a weekend. Here's what I shipped and what I learned.

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3 min read
Freelance Designer Proposal Example: How to Close High-Ticket Branding Deals

Freelance Designer Proposal Example: How to Close High-Ticket Branding Deals

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6 min read
The Halo Effect: When Beautiful Branding Hides a Broken Product

The Halo Effect: When Beautiful Branding Hides a Broken Product

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4 min read
Humanizing B2B Brands: Building Trust in a Crowded Market

Humanizing B2B Brands: Building Trust in a Crowded Market

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4 min read
The Halo Effect: When Beautiful Branding Hides a Broken Product

The Halo Effect: When Beautiful Branding Hides a Broken Product

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4 min read
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