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Sonia Bobrik

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Visual Storytelling in the Slide Era: Make Your Slides Think With You

Visual Storytelling in the Slide Era: Make Your Slides Think With You

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5 min read
The Underwater Image That Actually Matters: Craft, Ethics, and the Ocean’s New Reality

The Underwater Image That Actually Matters: Craft, Ethics, and the Ocean’s New Reality

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5 min read
Building for the Next Shock: Engineering a Business That Doesn’t Break

Building for the Next Shock: Engineering a Business That Doesn’t Break

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7 min read
Virality Without Money: A Small-Company Playbook That Actually Works

Virality Without Money: A Small-Company Playbook That Actually Works

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5 min read
Basketball Is Becoming an Engineering Problem (and That’s Great for Players)

Basketball Is Becoming an Engineering Problem (and That’s Great for Players)

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5 min read
Digital Marketing Isn’t “Online Ads” Anymore: It’s a System That Either Compounds or Collapses

Digital Marketing Isn’t “Online Ads” Anymore: It’s a System That Either Compounds or Collapses

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5 min read
AI Notebooks Aren’t Magic: How to Turn “Chatty Analysis” into Decisions You Can Defend

AI Notebooks Aren’t Magic: How to Turn “Chatty Analysis” into Decisions You Can Defend

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5 min read
Truth Over Hype: How Credible Storytelling Wins in a Noisy World

Truth Over Hype: How Credible Storytelling Wins in a Noisy World

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5 min read
AI in PR Is Becoming an Engineering Discipline

AI in PR Is Becoming an Engineering Discipline

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6 min read
Emotional Marketing Isn’t “Soft” — It’s Product Strategy With a Human Nervous System

Emotional Marketing Isn’t “Soft” — It’s Product Strategy With a Human Nervous System

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4 min read
Your Public Voice Is a Product

Your Public Voice Is a Product

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5 min read
The Executive Personal Brand That Actually Helps the Business (Not Just Your Ego)

The Executive Personal Brand That Actually Helps the Business (Not Just Your Ego)

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6 min read
PR Isn’t “Publicity.” It’s the Human Operating System of Reputation.

PR Isn’t “Publicity.” It’s the Human Operating System of Reputation.

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5 min read
Why Opening an Office Still Wins in a Remote-First World

Why Opening an Office Still Wins in a Remote-First World

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6 min read
Containerizing Instagram Operations: How to Build a Reliable Content Pipeline That Survives Growth

Containerizing Instagram Operations: How to Build a Reliable Content Pipeline That Survives Growth

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5 min read
Curiosity as a Skill: How to Explore New Ideas Without Getting Lost

Curiosity as a Skill: How to Explore New Ideas Without Getting Lost

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6 min read
Trust Isn’t a Feeling — It’s a System You Can Build

Trust Isn’t a Feeling — It’s a System You Can Build

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6 min read
Ship With Confidence: How to Build Trust Into Your Web App Before the Launch

Ship With Confidence: How to Build Trust Into Your Web App Before the Launch

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5 min read
Trust Is a System, Not a Vibe

Trust Is a System, Not a Vibe

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5 min read
Web3 PR That Actually Works: Turning Proof Into Trust (Without the Hype)

Web3 PR That Actually Works: Turning Proof Into Trust (Without the Hype)

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6 min read
Trust Is the Real Growth Channel (And It’s Getting Harder to Earn)

Trust Is the Real Growth Channel (And It’s Getting Harder to Earn)

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6 min read
Trust Is an Operating System: A Practical Communications Playbook for Founders in 2026

Trust Is an Operating System: A Practical Communications Playbook for Founders in 2026

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6 min read
Trust Is a Product: A Practical PR Playbook for Founders in Web3, AI, and Fintech

Trust Is a Product: A Practical PR Playbook for Founders in Web3, AI, and Fintech

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6 min read
PR Isn’t “Coverage.” It’s a Trust System You Build Before You Need It

PR Isn’t “Coverage.” It’s a Trust System You Build Before You Need It

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6 min read
Crisis-Proof Communication: How to Turn Chaos into Credibility When Everything Is On Fire

Crisis-Proof Communication: How to Turn Chaos into Credibility When Everything Is On Fire

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6 min read
Full-Service Marketing + PR for Tech, Web3, and Fintech: What It Really Means (and What You Should Demand)
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Full-Service Marketing + PR for Tech, Web3, and Fintech: What It Really Means (and What You Should Demand)

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5 min read
The Startup Visibility Trap: Why “Building” Isn’t Enough
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The Startup Visibility Trap: Why “Building” Isn’t Enough

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5 min read
Strategic PR as a Growth System: Trust, Proof, and Momentum
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Strategic PR as a Growth System: Trust, Proof, and Momentum

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5 min read
Trust Is an Engineering Output: How to Build Resilience People Can Feel
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Trust Is an Engineering Output: How to Build Resilience People Can Feel

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5 min read
PR Is an Engineering Discipline: How to Build Trust Before You Need It
Cover image for PR Is an Engineering Discipline: How to Build Trust Before You Need It

PR Is an Engineering Discipline: How to Build Trust Before You Need It

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4 min read
Trust Is the Real Post-Funding Milestone: A Practical PR Playbook for Builders
Cover image for Trust Is the Real Post-Funding Milestone: A Practical PR Playbook for Builders

Trust Is the Real Post-Funding Milestone: A Practical PR Playbook for Builders

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5 min read
Media Exposure as a Trust Machine: How PR Becomes an Investor and Partner Multiplier
Cover image for Media Exposure as a Trust Machine: How PR Becomes an Investor and Partner Multiplier

Media Exposure as a Trust Machine: How PR Becomes an Investor and Partner Multiplier

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4 min read
Trust in the Age of Synthetic Everything: A Practical Framework for Verifying What’s Real
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Trust in the Age of Synthetic Everything: A Practical Framework for Verifying What’s Real

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5 min read
Engineering Trust: PR as a Reliability Layer for Web3 Products
Cover image for Engineering Trust: PR as a Reliability Layer for Web3 Products

Engineering Trust: PR as a Reliability Layer for Web3 Products

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6 min read
Crypto Isn’t “Just an Asset”: A Practical Framework for Not Getting Burned
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Crypto Isn’t “Just an Asset”: A Practical Framework for Not Getting Burned

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5 min read
Email Authentication in 2026: Building a Sender Identity Receivers Can Actually Trust
Cover image for Email Authentication in 2026: Building a Sender Identity Receivers Can Actually Trust

Email Authentication in 2026: Building a Sender Identity Receivers Can Actually Trust

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6 min read
Cash Timing Is the Real Budget: Why “When” Matters More Than “How Much”
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Cash Timing Is the Real Budget: Why “When” Matters More Than “How Much”

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5 min read
Cash Reliability for Founders: A Practical Finance System That Prevents “Sudden” Crises
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Cash Reliability for Founders: A Practical Finance System That Prevents “Sudden” Crises

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4 min read
Shipping Crypto Features Without the Fog: A Developer’s Guide to Safer UX and Fewer Support Nightmares
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Shipping Crypto Features Without the Fog: A Developer’s Guide to Safer UX and Fewer Support Nightmares

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5 min read
The Finance Layer for Real Life: Build a Money System That Doesn’t Crash Under Load
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The Finance Layer for Real Life: Build a Money System That Doesn’t Crash Under Load

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5 min read
Passkeys in Production: What “Passwordless” Really Means for Engineers
Cover image for Passkeys in Production: What “Passwordless” Really Means for Engineers

Passkeys in Production: What “Passwordless” Really Means for Engineers

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5 min read
The Investor Data Room for Developers: Turn Your Startup Into Something Verifiable
Cover image for The Investor Data Room for Developers: Turn Your Startup Into Something Verifiable

The Investor Data Room for Developers: Turn Your Startup Into Something Verifiable

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5 min read
Passkeys Done Right: The Parts Nobody Mentions Until Something Breaks
Cover image for Passkeys Done Right: The Parts Nobody Mentions Until Something Breaks

Passkeys Done Right: The Parts Nobody Mentions Until Something Breaks

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7 min read
Make Your Website Fast, Stable, and Hard to Break: An Evidence-Driven Playbook
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Make Your Website Fast, Stable, and Hard to Break: An Evidence-Driven Playbook

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5 min read
Engineering Financial Durability Into Your Tech Stack (Without Killing Developer Joy)
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Engineering Financial Durability Into Your Tech Stack (Without Killing Developer Joy)

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5 min read
The Communication Control Plane: A Crisis Playbook Built Like Engineering
Cover image for The Communication Control Plane: A Crisis Playbook Built Like Engineering

The Communication Control Plane: A Crisis Playbook Built Like Engineering

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6 min read
The Practical Road-Trip Dining System: How to Find Real Food on the Road Without Wasting Stops
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The Practical Road-Trip Dining System: How to Find Real Food on the Road Without Wasting Stops

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5 min read
Phishing-Resistant Sign-In: What Developers Can Do Now (Without Turning UX Into a Nightmare)
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Phishing-Resistant Sign-In: What Developers Can Do Now (Without Turning UX Into a Nightmare)

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5 min read
Shipping a Landing Page Without Regrets: Security, Privacy, and Reliability for Real Humans
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Shipping a Landing Page Without Regrets: Security, Privacy, and Reliability for Real Humans

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6 min read
Incident Communication That Actually Works During Outages and Security Breaches
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Incident Communication That Actually Works During Outages and Security Breaches

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5 min read
Online Doctor Directories: How to Use an Imperfect Tool Without Getting Misled
Cover image for Online Doctor Directories: How to Use an Imperfect Tool Without Getting Misled

Online Doctor Directories: How to Use an Imperfect Tool Without Getting Misled

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5 min read
The Hidden Engineering Behind Holiday Invites: Make Your RSVP Page Fast, Safe, and Not Creepy
Cover image for The Hidden Engineering Behind Holiday Invites: Make Your RSVP Page Fast, Safe, and Not Creepy

The Hidden Engineering Behind Holiday Invites: Make Your RSVP Page Fast, Safe, and Not Creepy

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5 min read
Building Digital Adventure Guides: How Developers Can Help People Explore the Outdoors Smarter
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Building Digital Adventure Guides: How Developers Can Help People Explore the Outdoors Smarter

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7 min read
Beyond Code: Building a Developer Career That Outlives Any Framework
Cover image for Beyond Code: Building a Developer Career That Outlives Any Framework

Beyond Code: Building a Developer Career That Outlives Any Framework

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6 min read
Why Developers Should Stop Ignoring Public Relations
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Why Developers Should Stop Ignoring Public Relations

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6 min read
What Independent Car News Websites Can Teach Developers About Trust and Depth
Cover image for What Independent Car News Websites Can Teach Developers About Trust and Depth

What Independent Car News Websites Can Teach Developers About Trust and Depth

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5 min read
The Quiet Digital Shift Reshaping How We Learn and Work
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The Quiet Digital Shift Reshaping How We Learn and Work

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4 min read
The Quiet Power of Coupons in a Noisy Digital World
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The Quiet Power of Coupons in a Noisy Digital World

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6 min read
How a Band Turns Its Website into a Working Fan Headquarters
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How a Band Turns Its Website into a Working Fan Headquarters

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6 min read
Coding for Springs: Turning Local Water Maps into Real-World Infrastructure
Cover image for Coding for Springs: Turning Local Water Maps into Real-World Infrastructure

Coding for Springs: Turning Local Water Maps into Real-World Infrastructure

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6 min read
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