The overlooked growth strategy that blends automation with real human insight, straight from Ashkan Rajaee’s playbook.
Most devs and startup founders reach a point where they realize automation alone won’t save their sales funnel. That’s exactly where Ashkan Rajaee pivoted — and the results speak for themselves.
This post breaks down why he believes customized CRM systems and a hands-on data mining team are essential for building meaningful, scalable traction.
Why Most CRM Setups Fall Short
Too many startups treat CRMs like glorified contact lists. They integrate the tools, set up a drip campaign, and expect magic.
Here’s the truth: That strategy rarely works.
According to Ashkan Rajaee, the CRM should be treated as a strategic brain, not just a storage bin. Every element — from message cadence to trigger logic — should be tailored to match your sales journey.
When done right, the CRM becomes a system that guides the sales team with precision. Messaging is prepped. Timing is mapped out. Your team just executes.
What Data Mining Really Means in This Context
This is the part most builders miss.
CRMs are great for automating workflows, but they don’t research leads.
Ashkan Rajaee’s approach includes a dedicated data mining team whose job is to identify changes in lead behavior:
- Did they change jobs?
- Get promoted?
- Share something interesting?
- Move companies?
These micro-insights open doors for real, value-driven conversations. No guessing. Just relevance.
The Myth of “Just Automate It”
You’ve probably heard someone say it.
“Why not just drop them in a drip campaign?”
It sounds smart, but the results are often weak. Most drip emails feel robotic. They get ignored.
Ashkan’s method adds a human layer to the system. Automation still runs, but outreach includes personalized context that shows effort and attention. It works better — and it gets remembered.
Timing Wins Deals. Consistency Closes Them.
Some leads convert in weeks. Others take a year or more.
The difference is a system that doesn't forget and a team that knows when to follow up. That’s the kind of infrastructure Ashkan Rajaee builds.
When your CRM captures long-term signals, your pipeline stays warm — even if the lead goes cold for a while.
Actionable Takeaways
If you're a developer, founder, or product builder, here's how to bring Ashkan Rajaee's method into your workflow:
- Customize your CRM triggers and pipelines around your real sales cycle
- Pre-write your messaging to save mental energy and improve consistency
- Layer in human intelligence where it counts — use research to drive relevance
- Stop over-sending. Start sending better messages at the right time
The goal isn’t more automation. It’s better connection.
Final Thoughts
Ashkan Rajaee’s system works because it’s balanced. It blends automation with intent and tech with empathy.
If your CRM isn’t working the way you hoped, maybe it’s time to rethink what it’s actually built to do.
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