The latest articles on Forem by Steve Adedoyin (@walesteve). https://forem.com/walesteve https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F3856504%2Fa8778cf2-7d04-4ce3-a3d9-b5f49ac7ae8a.png https://forem.com/walesteve en Steve Adedoyin Thu, 02 Apr 2026 00:03:29 +0000 https://forem.com/walesteve/i-fixed-a-clients-email-system-that-was-losing-leads-daily-heres-what-was-wrong-9ch https://forem.com/walesteve/i-fixed-a-clients-email-system-that-was-losing-leads-daily-heres-what-was-wrong-9ch <p>I once spent 3 days debugging why emails weren’t delivering… </p> <p>Everything looked fine.<br><br> Server was running. No errors. </p> <p>But 90% of emails were landing in spam. </p> <p>Here’s what I found 👇 </p> <ol> <li><p>No proper SPF/DKIM/DMARC<br><br> → Emails had zero trust </p></li> <li><p>Brand new domain blasting bulk emails<br><br> → Instant red flag </p></li> <li><p>Poor email content structure<br><br> → Spam filters triggered </p></li> <li><p>Dead email list<br><br> → No engagement signals </p></li> <li><p>DNS misconfiguration<br><br> → Reputation damage </p></li> </ol> <p>Fixing these changed everything. </p> <p>Delivery rate jumped.<br><br> Inbox placement improved. </p> <p>Lesson? </p> <p>Email deliverability isn’t about sending.<br><br> It’s about trust. </p> <p>If you're running your own mail server or managing email systems, this will save you headaches. </p> <p>Have you ever faced this issue?</p> dns spf dkim dmark