From Losing Millions in Crypto to Launching a Wholesale Supplier Platform

Evgenii — Tue, 02 Sep 2025 09:51:19 +0000

From Losing Millions in Crypto to Launching a Wholesale Supplier Platform

My name is Yevgeny Sokurenko, and today I run Postavshikov.net,

a platform built to connect wholesale suppliers with trusted buyers.

But my journey started somewhere completely different.

The Crypto Chapter

For years, I experimented with cryptocurrency trading.

I pulled massive datasets from Binance, built hypotheses about price behavior, and tested them endlessly.

The cycle was always the same:

Spot a possible market pattern
Download historical data
Run it through an optimizer that recalculated coefficients
Build a trading bot if results looked good
Test with a small balance
Scale up with loans… and watch the money disappear

The painful truth: strategies that worked on past data collapsed in real markets.

The crypto world moved too quickly — making profit was nearly impossible, while losing money was almost guaranteed.

Turning to Real Problems

After burning out in trading, I focused on a pain point I personally experienced: sourcing goods from China.

I wanted to buy pajamas wholesale and resell them on marketplaces. But finding reliable buyers and agents was a nightmare — high costs, scams, zero trust.

That’s when the idea for Postavshikov.net was born:

a transparent space where suppliers and buyers could connect with real ratings and trusted relationships.

Over time, this evolved into a full-scale platform for wholesale trade.

Market Research

I studied the market: who the leaders were, their audiences, customer pain points, and monetization.

I identified four main competitors.

Instead of discouraging me, competition validated the niche:

if others were making money here, demand existed.

The challenge was simply to do it better.

From Idea to Prototype

With no design background, I opened Figma and built the prototype myself.

Why not hire a designer?

Limited budget
Risk of working with someone unmotivated
Endless approval cycles

After three months of evenings and weekends, I had a working prototype.

Not polished, but good enough to move forward.

Finding the Right Developer

Agencies were too expensive, and no-code tools weren’t scalable.

Finally, I partnered with Damir Sharifyanov, a developer known for live-streaming his product builds.

We worked in milestones: he delivered features, I paid per stage.

After ten months, we had a functioning beta and our first real users.

Early Users & Growth

The first customers quickly revealed flaws — broken processes, missing buttons, clunky flows.

We connected Yandex.Metrica, studied user behavior, and started fixing issues.

For growth, I leaned on SEO.

Advertising brings fast traffic, but search is cheaper and long-term.

The key was balance: making the site discoverable and user-friendly.

Results So Far

Two months after launch, Postavshikov.net achieved:

~200 daily unique visitors
25 new orders every day
5 new companies joining daily

Next goals: refine the main pages, optimize usability and content, and push SEO further.

My target: 1,000 daily users by the end of 2025 and full profitability.

Closing Thoughts

The platform is young, but alive and growing.

I’ll keep sharing updates here and in my Telegram channel — and I’d be happy if my story inspires other entrepreneurs.

If you’ve walked this path before, I’d love to hear your advice.

Forem: Evgenii

From Losing Millions in Crypto to Launching a Wholesale Supplier Platform

From Losing Millions in Crypto to Launching a Wholesale Supplier Platform

The Crypto Chapter

Turning to Real Problems

Market Research

From Idea to Prototype

Finding the Right Developer

Early Users & Growth

Results So Far

Closing Thoughts