The latest articles on Forem by OllieJC (@olliejc). https://forem.com/olliejc https://media2.dev.to/dynamic/image/width=90,height=90,fit=cover,gravity=auto,format=auto/https:%2F%2Fdev-to-uploads.s3.amazonaws.com%2Fuploads%2Fuser%2Fprofile_image%2F1192223%2F81c6529c-948d-4c63-bd21-8d8f5f6c003b.jpg https://forem.com/olliejc en OllieJC Thu, 18 Dec 2025 00:55:39 +0000 https://forem.com/olliejc/seven-core-activities-of-great-digital-teams-raadddr-4bl0 https://forem.com/olliejc/seven-core-activities-of-great-digital-teams-raadddr-4bl0 <p>Most organisations don’t fail at "digital" because they can’t build software; they fail because they underinvest in the work that delivers better digital outcomes.</p> <p>So I put together a small framework (and a deliberately simple site) called <strong>RAADDDR</strong> - pronounced <em>“rad-door”</em>:</p> <p>👉 <a href="https://raadddr.digital" rel="noopener noreferrer">https://raadddr.digital</a></p> <p>It’s a practical way to talk about what great digital teams actually <em>do</em> - day in, day out - without turning everything into a "transformation" slide deck.</p> <h2> <strong>RAADDDR = seven core activities great digital teams do (continuously):</strong> </h2> <ol> <li> <strong>Research</strong> - understand real user needs and contexts.</li> <li> <strong>Analyse</strong> - make sense of the problem, the data, and the landscape (including <strong>privacy</strong>, <strong>accessibility</strong> and <strong>security</strong>).</li> <li> <strong>Architect</strong> - make technical choices that stay maintainable under real demand.</li> <li> <strong>Design</strong> - shape end-to-end services that people can actually use.</li> <li> <strong>Develop</strong> - build quality software.</li> <li> <strong>Deliver</strong> - ship value reliably, with the right checks, controls and assurance.</li> <li> <strong>Run</strong> - operate services properly: reliability, incidents, performance, and compliance.</li> </ol> <p>Miss one, and you’ll pay for it later - usually with interest.</p> <h2> Public good </h2> <p>The content is published into the <strong>public domain (CC0)</strong>, so you can copy it, remix it, and reuse it freely. Also: no ads. No email gate or pay wall. (<a href="https://ko-fi.com/olliejc" rel="noopener noreferrer">tips are welcomed</a> though 🙌) </p> <h2> Who it’s for </h2> <p>If you’re any of the following, RAADDDR is meant to be useful:</p> <ul> <li>You’re building or leading a digital product or service team</li> <li>You’re hiring and want a clearer map of the capabilities you actually need</li> <li>You’re mentoring people and want language for the craft and career paths</li> <li>You’re trying to explain "digital" to leadership</li> </ul> <h2> Two asks (after you’ve had a look) </h2> <p>1) <strong>Suggestions and improvements:</strong> if anything feels unclear, missing, or wrong, tell me - or open a suggested change via <a href="https://github.com/OllieJC/raadddr.digital" rel="noopener noreferrer">GitHub</a>.</p> <p>2) <strong>If you think it’s good:</strong> please <strong>share it</strong> and <strong>use it</strong>. The only way frameworks like this help is if they actually get used and adopted.</p> agile career learning productivity