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    <title>Forem: Maddy Quinn</title>
    <description>The latest articles on Forem by Maddy Quinn (@maddysquinn).</description>
    <link>https://forem.com/maddysquinn</link>
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      <title>Forem: Maddy Quinn</title>
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      <title>How NASCAR delivers realtime racing data to millions of fans around the world</title>
      <dc:creator>Maddy Quinn</dc:creator>
      <pubDate>Wed, 17 Jan 2024 09:27:12 +0000</pubDate>
      <link>https://forem.com/ably/how-nascar-delivers-realtime-racing-data-to-millions-of-fans-around-the-world-1a73</link>
      <guid>https://forem.com/ably/how-nascar-delivers-realtime-racing-data-to-millions-of-fans-around-the-world-1a73</guid>
      <description>&lt;p&gt;Playing around with streaming realtime data is one thing, but have you ever wondered how you would handle the challenge of streaming realtime data to millions of racing fans?&lt;/p&gt;

&lt;p&gt;&lt;a href="https://www.nascar.com/drive" rel="noopener noreferrer"&gt;NASCAR Drive&lt;/a&gt; has built an industry-leading platform that handles the distribution of 1.3TB of telemetry data in a single race, while over 80 million fans immerse themselves in the race from an in-cockpit view that offers a live 360 camera feed and access to the same car telematics as the driver and team.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Wondering how they do it?&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;We spoke to &lt;a href="https://www.linkedin.com/in/chad-larter/" rel="noopener noreferrer"&gt;Chad Larter&lt;/a&gt;, Senior Director of Technical Operations for NASCAR, in our webinar on January 31st - and you can now &lt;a href="https://hubs.la/Q02jCxH_0" rel="noopener noreferrer"&gt;watch it on demand&lt;/a&gt;!&lt;/p&gt;

&lt;p&gt;Make sure not to miss it if you’re interested to learn:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;&lt;p&gt;How to stream 1.3TBs of data per race to over 80 million fans - complete with highly detailed stats that update in realtime&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;Why NASCAR decided to bring this solution in-house – and how they built the technology to achieve it&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;How NASCAR solved the data surge and streaming challenges&lt;/p&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;&lt;iframe width="710" height="399" src="https://www.youtube.com/embed/zzOY9NdTyI0"&gt;
&lt;/iframe&gt;
&lt;/p&gt;

&lt;h2&gt;
  
  
  Key takeaways
&lt;/h2&gt;

&lt;p&gt;If you've watched the video, you know there was a lot to take in, so here are some of the key points covered:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;&lt;p&gt;&lt;strong&gt;Scalability:&lt;/strong&gt; Tens of thousands of users connect during major races like Daytona 500, with major traffic spikes occurring following in-race events.&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;&lt;strong&gt;Data processing:&lt;/strong&gt; Over 100 data points are collected, filtered and downsampled to 2 updates/second for realtime fan consumption, across devices - 1.3 TB per race.&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;&lt;strong&gt;Platform efficiencies:&lt;/strong&gt; Only changes in data are broadcasted to clients, using binary deltas, reducing bandwidth consumption.&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;&lt;strong&gt;Long polling vs WebSockets:&lt;/strong&gt; In comparison to their previous long-polling solution the use of a WebSockets platform proved much quicker and puts a lot less stress on networks.&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;&lt;strong&gt;Shared insights:&lt;/strong&gt; Fans gain access to the same detailed data used by teams and OEMs, providing a deeper understanding of the race.&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;&lt;strong&gt;Fan engagement:&lt;/strong&gt; Consumers spend significant time (30 minutes to 3 hours) consuming race data, highlighting the success of delivering an enhanced engagement experience.&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;&lt;strong&gt;Customization:&lt;/strong&gt; Fans want to consume data their way, gaining insights on their favourite drivers/cars - not be limited by broadcasters focusing on the leading cars.&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;&lt;strong&gt;More to come:&lt;/strong&gt; NASCAR are exploring the use of realtime data for leaderboards, chat and additional content - moving away from polling methods.&lt;/p&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;If you have any questions about how NASCAR uses Ably Pub/Sub, the applications it can power, or how it could work for your use case, please visit our &lt;a href="https://ably.com/fan-engagement" rel="noopener noreferrer"&gt;fan engagement page&lt;/a&gt; or &lt;a href="https://ably.com/sign-up" rel="noopener noreferrer"&gt;sign up&lt;/a&gt; to get started for free.&lt;/p&gt;

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      <category>dataengineering</category>
      <category>webdev</category>
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