Forem: Haripriya Lekshmi

How Does AI Help You Keep Up With Your E-Commerce Customers?

Haripriya Lekshmi — Mon, 17 Jun 2019 10:18:12 +0000

What exactly is artificial intelligence? Artificial intelligence a.k.a AI is a technology that emphasizes the creation of machines which exactly works and reacts as a human do. E-commerce is one of the industries where AI can have a paramount influence. By making a machine to think, learn, and respond like a human can enhance the customer experience immensely. And the highlighted point is that massive budget is not needed to implement AI on an e-commerce website.
As the research by ABI Research, more than 4 million commercial robots will be installed in more than 50,000 warehouses around the world by 2025. As per Gartner, 25% percent of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020.
E-commerce giants such as Alibaba, eBay, and Amazon are using Al to detect fake reviews, to implement highly engaging conversational experiences (chatbots), to suggest product recommendations, etc. They make use of AI to enhance site search and product discovery easier for their online customers.

As we are entering an era wherein 85% of consumer-retailer interactions will happen without interacting with a human, do you think you can shy away from this sweeping intelligence? If you want to stay in trend, consider implementing AI in your e-commerce website and the overall e-commerce experience.

Kill irrelevant product displays through personalized recommendations

Abandoned carts are the major problem that most of the e-commerce retailer facing nowadays. The reason for this is not getting the exact or near-exact product that the customer searching for. If your e-commerce search engines can think the way humans do, there will not be any more irrelevant product displays and cart abandonment. In this scenario, we can go for machine learning, which is a great way to track users behavior. Designing a product recommendation engine for your e-commerce website will drive more sales. It will give personalized product suggestions based on the users’ preferences, feedback, activities on the website, past purchases and latest trends.
As per a report released by Mckinsey, 35% of Amazon’s revenue is generated by its recommendation engine. The ‘Frequently Bought Together’ option and the ‘Customers Who Bought This Item Also Bought’ option lures customers to buy a combo of products rather than a single product.

Take advantage of Conversational Commerce through Chatbots

An effective conversation between a customer and retailer will provide a better buying experience to the customer. For this, there is no need for a physical human to answer the queries of a customer, whereas a chatbot can do all those. A chatbot is an AI system, which can act like a human who can answer all the questions of a customer and make them more comfortable in buying a product.

Visual Search to facilitate precise purchases

Though voice assistants such as Amazon Alexa, Apple Siri, Microsoft Cortana, Google Assistant or Google Home can help prospective customers with product query, it can be done more effectively through Visual Search.
If you really want a product but are unable to describe what it is, you can simply upload the image of the object to get the exact search query and results. Google Image, eBay Image Search and Find It, Alibaba’s Pailitao, etc. have implemented image search technology and are improving on it.

If you are a retailer aiming at winning customer experience, then implement AI on your store to feel the changes!

Read the original blog on- https://www.bridge-global.com/blog/check-out-why-artificial-intelligence-in-e-commerce-really-works/

The Magic Of A Single Integer Number To Contain Huge Information

Haripriya Lekshmi — Thu, 06 Jun 2019 03:27:59 +0000

This blog is about how we can effectively store huge pieces of information by consuming less space. For this, here taking an example of “How to store all roles of a user in a single integer value.
A programmer should write a module for handling Roles and Permissions for the users when developing an application software. Suppose we have the following roles.

The programmer will usually assign an integer ID to each role like the following:

Suppose the user with ID 1 has the roles of Data Entry and View Only.
In this case, the programmer can save user permissions in two different ways:
Create a string with roles separated by a comma, for example, 6,7 and this can be stored in the column. While retrieving back, we can split the string by comma and find the role IDs.
Each role IDs can be stored against user id by consuming each column for each role ID as follows:

In this case, we need a separate table for storing information on user roles.
Would you like to know another better way to store any combination of user roles as a single integer value?
Read our latest blog by Sukesh Chand on storing huge information in a single integer values
https://urlzs.com/7QWkj

Microsoft Flow – A Powerful Way to Automate Workflows

Haripriya Lekshmi — Fri, 05 Apr 2019 03:59:32 +0000

Microsoft Flow is a cloud-based service that allows you to create automated workflows across your favorite applications and platforms. This cloud based services enables you to work smarter by creating automated workflows across your apps and services. It automates approvals, data syncing between systems, push notifications and much more.
Using Dynamics 365 Connector, you can connect to a Flow that starts when an event occurs in Dynamics 365 which will then performs actions in Dynamic 365. Connectors performs a very valuable role in Dynamics 365. Do you like to know more on this?
Check here :- https://www.bridge-global.com/blog/microsoft-flow-a-powerful-way-to-automate-workflows/

Tips to Improve MySQL Query Performance

Haripriya Lekshmi — Thu, 28 Mar 2019 09:01:48 +0000

MySQL is the most popular open source Relational Database Management System (RDBMS) that uses Structured Query Language (SQL).

A single poorly-designed SQL query will pose a significant threat to the overall performance of your application. Therefore, optimizing query performance is essential. MySQL comes with tools that help us in the optimization of queries. Read here the most important and useful tips to improve MySQL Query for speed and performance.
https://www.bridge-global.com/blog/tips-to-improve-mysql-query-performance/

Flutter vs React Native: A Broad Comparison

Haripriya Lekshmi — Wed, 20 Mar 2019 10:40:02 +0000

Making portable mobile applications have always been a crucial mainstay of the tech business but developing apps for multiple platforms has been an issue for quite a while. Apart from having to maintain and manage two teams such as one for Android and one for iOS, there’s always a gap between the applications developed as they are made by totally different teams. That is the thing which birth an idea to make cross-platform mobile applications.
There are many solutions available now but the right one is to create compiled apps which give you the exact performance of the real native application. Google's flutter and facebook's react native are the two contenders in this.
React Native is an open source framework released on GitHub that paved the way for uniting both the iOS and Android platform’s native APIs. However, Google’s Flutter has been a revolutionary move, which allows you to create Android and iOS highly responsive native apps at the same time.

Flutter vs React Native - A quick comparison

https://thepracticaldev.s3.amazonaws.com/i/f4as3obc7bz5he26zxbu.jpg

Read more about the interesting war between two tech giants here:- https://www.bridge-global.com/blog/flutter-vs-react-native-war-of-tech-giants/