How do you find out what an Employer will see about you Online?

Digital Reputation — Wed, 15 May 2024 07:31:28 +0000

From the CareerBuilder survey, we know that almost seven in ten employers admit to performing online searches on job candidates. These employers expect you to know you will be Googled. If you’re not making an effort to clean up your online image, you’re basically saying, “I don’t care”.

With that in mind, you owe it to yourself as a job seeker to make sure that when potential employers search for you online, the find the right kinds of results. Follow these steps to conduct your own search:

Do a search for your name in all the major search engines (Google, Bing, Yahoo, Ask, even YouTube). Note: If you have an account with any of these providers (such as Gmail), you will need to log out and do your search anonymously, since results are customized for users.
Conduct the search with a variety of options, including with and without quotation marks, with and without your city or state, and with and without your industry or last employer.
Ask a trusted friend or family member to search you and see if they find anything they think you should be aware of.

You should make an effort to get rid of anything could even be perceived as inappropriate because, the fact of the matter is, you probably won’t get a chance to defend whatever is discovered about you online.

So, what are employers looking for, and how can you wow them?

Here are key points that employers are looking for and how you can make sure they work in your favor:

Conveying a Professional Image

Convey a professionally based image by: writing articles or guests posts for industry blogs or sites, participating in online discussions, and sharing white papers, case studies or a portfolio of your work.

Showing your Personality

Technical writing has a definite place in your professional image, but employers want to see your online image portraying an approachable, well-liked individual.

Information to Support your Professional Qualifications

Sometimes employers are just looking to verify that you haven’t lied on your application. Let employers know you’ve actually accomplished what you said you did.

Creativity

Employers aren’t necessarily judging how impressive your DIY images on Pinterest are, but they are looking for someone who can think outside the box and bring a unique perspective to the workplace. Show them you’ve got what it takes to stand out and make an impact.

Great Communication Skills

Employers are looking for individuals who can clearly communicate with coworkers, customers and partners well beyond an email memo. Demonstrate your communication skills by making sure you use proper grammar and spelling in your posts and social comments.

Glowing References

No matter what you say about yourself, having strong references and recommendations from others will go far in convincing employers you’re the right person for the job. Online, this can include recommendations and endorsements on LinkedIn, followers on social sites, and mentions on other blogs or sites.

You don’t need to do all of these things, and you certainly shouldn’t do any you’re uncomfortable with, but it’s important to keep in mind what your online presence is telling employers. It’s also important to keep in mind that your online image should match your offline image — don’t try to portray someone you’re not.

How Digital Reputation can help you monitor SEO?

Digital Reputation — Wed, 08 May 2024 21:17:55 +0000

Online reputation monitoring is how brands oversee and analyze their digital reputation. Although reputation management is synonymous with review sites, it goes far beyond that. Monitoring your digital reputation involves a wide variety of ways. Digital Reputation focuses on your digital profile to identify search result sentiments (positive, neutral or negative), trends and more.

When you search for your brand on Google, what terms appear? Hopefully, the terms that appear will be the branded keywords that you want to be known for when you started a marketing campaign. And, in a perfect world, you would also turn up positive results like "best" or "favorite." But, what if you receive negative autocompletes like "rip off" or some other controversy? Many folks realize how important their online presence is only once they have a problem — a nasty negative, an ex's rant, a sketchy forum that sticks out like a sore thumb, etc. Fixing these search results may take months, or even years. And that can be a hard pill to swallow.

Online reputation management (ORM) can be just as effective in resolving such results - even more so - when it's done preventatively.

Digital Reputation helps you to easily identify and monitor your online reputation. Insights from search results can help you gauge and track SEO keyword trends as well as analyze competitor keyword trends.

Digital Reputation helps you to track and monitor your SEO with:

Keyword Density: Keyword density is a measure of the relative importance of a search keyword on a given webpage, based on its rate of occurrence.
Keyword Metadata: Keyword metadata is the number of times a specific keyword appears in metadata on a webpage.
Keyword Links: Keyword links are clickable links on a webpage represented by the frequency in which a keyword occurs in anchor texts.
Backlinks: Backlinks are high quality links from other websites that point to your website or social media pages.
Biodata Density: Biodata density is a percentage of the number of times your biodata has been exposed on a webpage.

Digital Reputation ORM for professionals includes ways to manage online reputation for job seekers, freelancers, and creators. A good online reputation may catapult you into a new job or project. People spend hours sweating over the smallest details in their résumé, but then forget about the very next place potential employers and clients look — their search results. It is difficult to shortlist candidates only by looking at their educational qualifications and experience. Therefore, recruiting firms and HR professionals are turning to researching the online profiles of their applicants before making a decision.

A Digital Reputation Certificate can help you in your job prospects. Learn more: Survive Being Googled by Potential Employers.

Forem: Digital Reputation