If you're struggling to quote web projects, here's a full breakdown of what to charge, what to consider, and how to deliver value.
By @e_opore | Resources: codewithdhanian.gumroad.com
1. Project Scope & Complexity
🔹 Basic Website
- 3–5 pages (Home, About, Contact)
- Static HTML/CSS or simple builder 💰 \$100 – \$500
🔹 Business Website
- 5–10 pages, forms, responsive design, CMS 💰 \$500 – \$1,500
🔹 Web App / SaaS
- Login, dashboards, APIs, custom features 💰 \$2,000 – \$10,000+
2. Client Type
- Individuals: budget-focused
- Startups: care about design, branding
- Corporates: demand quality, pay premium
Adapt your rates to the client’s level, needs, and expected quality.
3. Time-Based Pricing
Estimate time × hourly rate:
- Beginner: \$10–\$30/hr
- Intermediate: \$30–\$75/hr
- Advanced: \$75–\$150+/hr
Example: 40 hrs × \$50/hr = \$2,000
4. Add-On Features (Quote Separately)
| Feature | Price Range |
|---|---|
| Contact Form | \$50 – \$100 |
| CMS / Blog Integration | \$200 – \$500 |
| E-commerce | \$1,000 – \$5,000 |
| Admin Dashboard | \$500 – \$2,000 |
| SEO Optimization | \$100 – \$500 |
| Hosting Setup | \$50 – \$200 |
| Analytics | \$50 – \$150 |
More features = more time = higher rates.
5. Maintenance & Updates
Offer ongoing value post-launch:
- Monthly Plans: \$50 – \$300/month
- One-off Updates: \$30 – \$150/task
Clients love long-term support when it’s predictable.
6. Client Location Affects Pricing
Charge differently for different regions:
- Kenya: \$100 – \$400 for business sites
- US/UK/Canada: \$1,000 – \$5,000+ for same site
Don’t undercharge global clients. Value your work.
7. Payment Structure (Protect Yourself)
Use project milestones:
- 30% upfront (start)
- 40% mid-way (design/dev complete)
- 30% after launch
Never work without a deposit. Always sign a contract.
8. Sample Pricing Table
| Type | Price Range |
|---|---|
| Portfolio Site | \$100 – \$400 |
| Business Site | \$500 – \$1,500 |
| Store (E-com) | \$1,500 – \$5,000 |
| Web App / SaaS | \$2,000 – \$10,000+ |
Charge for complexity, quality, and time investment.
9. Extra Services You Can Offer
- Content Writing: \$50 – \$300
- Branding/Logo Design: \$100 – \$500
- Hosting & Domain Setup: \$50 – \$100
- Revisions beyond scope: \$30 – \$100 each
Upsell ethically and add value.
10. Final Tips for Success
✅ Define your scope clearly
✅ Communicate professionally
✅ Use contracts/invoices
✅ Overdeliver once in a while
✅ Raise your rates as you grow
🧾 Need ready-made pricing templates, contracts, and dev ebooks?
👉 Grab them here: codewithdhanian.gumroad.com
Follow @e_opore for more tips on freelance dev life, pricing, and full-stack development.
Top comments (2)
love how straight up this is about not undercharging - kinda wish someone told me this when i started tbh. you think most people actually stick to their contracts or just handshake it and hope for the best?
Stick to the plan
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